As a service to its members, the DDC will subsidize the development of individual websites. Three options are available:
Standard Diamond Search Site
The website features a custom designed homepage with a search function that provides access to all the listed stones on the DDC Secured Online Trading Platform. This will enable DDC retailer members to allow their customers to view diamonds, before coming into the store to purchase them. Retailers can custom-design mountings and matching wedding band, giving customers a fulfilling diamond shopping experience.
The Standard Diamond Search site contains diamond buying guides and other useful educational information that will help retailer’s customer feel comfortable with their diamond buying experience. Each site features a wish list function that enables clients notify retailers which stones they are interested in and enabling them to set an appointment for viewing the stone in the store.
This also helps gather e-mail addresses and phone numbers so that DDC members can undertake e-mail marketing campaigns.
COST: $1,000 (regularly $1999; your DDC membership covers the difference)
Deluxe E-commerce Retailer Site
The Deluxe E-Commerce Retailer Sites provides all the features of the Standard Diamond Search Site, plus a fully functioning e-commerce module that enables the DDC member to sell diamonds jewelry and watches online.
This website site contains all the latest features including a method for accepting payments on-line through Google check out. Retailers can list their own merchandise and offer special discounts for items that are on sale.
COST: $2,500 (regularly $3,999; your DDC membership covers the difference)
Adversite, with Search Engine Optimization
DDC members can obtain an “Adversite” (advertising website), which guarantees your company on page 1 of Google for specified keywords and phrases. This site will include a company profile and biographies of key company personnel. It will describe the type of jewelry items and special diamonds that you have for sale. It can contain a blog page where you can add articles and store promotion dates and events. The DDC will help you provide content and press releases. Your site will have an optimized map and directions page, and it will also have a tag on Google Places in the Google local search.
COST: Varies according to keywords and phrases used.
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